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Study at Newcastle University Business School

Newcastle upon Tyne, United Kingdom

Advanced International Business Management and Marketing (Dual Award)
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Advanced International Business Management and Marketing (Dual Award)

Master of Science at Newcastle University Business School

Programme details
Degree: Master of Science (MSc)
Disciplines: International Business
Marketing
Duration: 17 months

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Description:

This course meets the needs of excellent graduates who aspire to a global role in marketing.

On successful completion of this course, you'll be awarded:

  • Advanced International Business Management and Marketing MSc from Newcastle University
  • International Business Management MSc from the University of Groningen

This MSc degree covers the main aspects of business management and marketing in an international context. This includes:

  • business strategy
  • corporate finance
  • customer relations management

What you'll learn

Your studies will involve comparative analyses of:

  • countries
  • institutions
  • cultures
  • markets

The course also covers the strategic decision making of companies operating within this environment.

You'll learn how to:

  • analyse operations functions in different countries
  • understand various institutional environments

You'll also develop a 'sharp eye' for operations management within international, multinational and transnational enterprises.

Professional skills

On completion of the course, you'll be able to demonstrate:

  • knowledge of how to improve the quality of management, leadership and practice in international organisations
  • improved capacity for enquiry, problem solving, critical thinking and analysis
  • the ability to communicate and cooperate with individuals from different cultural backgrounds

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • managing director
  • financial analyst
  • legal contracts advisor
  • project technical leader
  • procurement agent
  • category analyst
  • corporate strategy intern

Careers

This course prepares you for a wide range of careers. Some of our graduates work for employers, such as:

  • L'Oréal
  • Heineken
  • Continental
  • Axel Springer SE
  • TCD Foods Ltd
  • Unilever
  • EY
  • Bosch
  • Mintel


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