Plan, implement and evaluate digital business initiatives in all areas of an organisation.

Digital technologies have changed the way organisations conduct business. They afford new ways of working including fresh opportunities.

They also present new challenges for digital businesses. Our Digital Business MSc prepares you for this ever-changing complex and digital landscape. In a world where decision-making is ambiguous, this course will challenge you. You'll need to think in new and varied ways for a turbulent and fast-moving digital age.

There is great demand for digital business professionals. This Master’s supports various career paths to further your career interests.

What you'll learn

You'll cover the core components of digital business, which include:

• discussions on leading-edge technologies.
• developing an appreciation of long-term business strategies.
• the ability to focus on the enterprise and entrepreneurial components with a clear focus on creativity and innovation.
• this Digital Business Master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.

Your development:

Through the course you'll:

• prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme.
• benefit from the city’s innovation community, the Newcastle Helix – where business meets science. Our place within the Newcastle Helix offers us opportunities. We can shape the future identity of the Business School and our students.
• use industry-standard software to analyse data. You'll address organisational problems and opportunities.

You'll learn:

• experience real-life practice as you develop an enterprise start-up and apply lean start-up theory.
• connect with, and hear from, digital and tech innovation leaders through guest lectures.
• explore how to discover value and access challenges from emerging business and technology.

Your future:

Graduate destinations

Graduates from this course have undertaken various roles, including:

• media trading strategist
• key account director
• database marketing analyst
• business operation improvement and partnership manager
• market analyst
• procurement associate
• business analyst
• data management associate
• diversity and inclusion specialist
• product development manager
• e-business consultant

Careers

This course prepares you for a wide range of careers with employers, such as:

• Accenture
• Barclays Investment Bank
• BBC
• China National Petroleum Corporation
• China Easter Airlines
• Flour Mills of Nigeria Plc.
• Google
• Nestle
• Oman Ministry of Tourism
• Microsoft

Our Careers Service:

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.