|Degree:||Bachelor of Science (Honours) (BSc (Hons))|
|Annual tuition (EEA)||20,400 GBP|
|Annual tuition (non-EEA)||20,400 GBP|
Become a leading light in the business world by combining marketing expertise with all-round commercial acumen.
This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.
Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.
You will receive training in professional skills such as questionnaire design, sampling methods, hypothesis testing, and forecasting.
Through a variety of optional modules, you may also go on client field trips or be trained to design a business analytics system, use statistical software, make a business pitch, or learn business Spanish.
You will get opportunities to work on live case studies, and can choose to participate in a business start-up in Stage 2, and complete a live consultancy project in Stage 3.
You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates.
In stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, writing proposals and visualising marketing and business management data, and have the option to study other analytical and statistical methods.
In Stage 3, you can conduct your own research to produce a dissertation, or as part of a marketing or management consultancy project for a live client.
Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Digital Marketing.
86% of our Marketing and Management graduates were in work or further study within six months of graduating.
Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.