Research strengths at Newcastle University Business School focus on a few groups or themes. Each of these involves:

• externally funded research
• international collaboration
• the active involvement of doctoral students

Research in marketing, operation and systems focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

• consumer behaviour
• service marketing
• retail marketing
• sustainability marketing
• international marketing
• marketing communications
• marketing in the creative industries
• internet and direct marketing
• marketing strategy

Your development

Faculty of Humanities and Social Sciences (HaSS) researcher development programme 

Each faculty offers a researcher development programme for its postgraduate research students. We have designed your programme to help you:

• perform better as a researcher
• boost your career prospects
• broaden your impact

Through workshops and activities, it will build your transferable skills and increase your confidence.

You’ll cover:

• techniques for effective research
• methods for better collaborative working
• essential professional standards and requirements

Your programme is flexible. You can adapt it to meet your changing needs as you progress through your doctorate.

Doctoral training and partnerships

There are opportunities to undertake your PhD at Newcastle within a:

• Centre for Doctoral Training (CDT)
• Doctoral Training Partnership (DTP)

Being part of a CDT or DTP has many benefits:

• they combine research expertise and training of a number of leading universities, academic schools and academics.
• you’ll study alongside a cohort of other PhD students
• they’re often interdisciplinary
• your PhD will normally be funded