Top 10 Best Universities to Study Marketing in Europe in 2026

Author: Sara Sánchez Grau — Last update: 2 February 2026

Studying Marketing in Europe in 2026 is more exciting (and more competitive!) than ever. With digital transformation, AI-powered advertising, and global brand management reshaping the industry, students want more than just a degree: they want practical skills, strong career prospects, international exposure, and good value for money. That’s exactly why choosing the right university matters.

But we know the decision isn’t easy. You need to balance thousands of marketing programmes, career prospects, tuition fees, and rankings. These are the same concerns international students face every year, which is why in this guide we’ve carefully selected institutions based on the key factors students care about most.

Whether you’re interested in digital marketing, brand management, data-driven marketing, or entrepreneurship, here you’ll find options that match your goals and budget.

Study Marketing: Find Bachelors & Masters in English

🏆 Top Universities to Study Marketing in Europe:

The list below collects some of the best universities and business schools to study marketing according to top rankings such as QS, which recognises their academic reputation, research, and internationalization.

It also includes other great institutions that offer English-taught degrees, international student support, industry connections, and plenty of learning opportunities such as internships and projects.

University	Country	Degree Type
Anglo-American University	Czechia	4 Bachelor’s of Arts
Audencia Business School	France	4 Master’s of Science
emlyon Business School	France	4 Masters, 1 MBA
EU Business School	Spain, Germany, Switzerland, Online	1 Bachelor, 2 Masters
Macromedia University of Applied Sciences	Germany	2 Bachelors, 4 Masters
Stockholm University	Sweden	2 Masters
SRH University	Germany	4 Bachelors of Arts, 1 MBA
TBS Education	Spain, France	7 Masters
University of New York in Prague	Czechia	1 Bachelor, 1 Master, 1 MBA
Wittenborg University of Applied Sciences	Netherlands	3 Bachelors, 1 Master

Source: QS, Study.eu

📊 Degrees Related to Marketing:

Students can choose from a wide range of English-taught Marketing programmes and specialisations across Europe. Are you interested in digital marketing, brand management, social media strategy, tourism and events, data analytics, or international marketing? There’s always a programme to match your career goals.

Here are just a few examples:

Bachelor’s degrees:

Master’s degrees:

Digital Business Engineering — University of Antwerp
Digital Marketing & Strategy — Audencia Business School
International MBA - Focus International Marketing — International Graduate Center
Luxury Management & Marketing — emlyon business school
Marketing — Stockholm University
Marketing and Communication — Universidad Católica de Murcia (UCAM)
Online Business and Marketing — Lucerne University of Applied Sciences and Arts
Sustainable Marketing — University of Oulu

🏛️ Why Study Marketing in Europe?

Choosing to study Marketing in Europe gives students access to a wide range of English-taught marketing programmes at internationally recognised universities. Europe also offers a strong international business environment, with global brands, fast-growing startups, and innovative companies looking for skilled marketing graduates.

Another major advantage of studying marketing in Europe is its network of innovation and business hubs. Cities like Berlin, Amsterdam, Paris, Barcelona, and Stockholm are leading centres for technology, media, fashion, finance, and e-commerce. Studying in these cities allows you to gain hands-on experience through internships, industry projects, company partnerships, and networking events.

Europe also stands out for its flexible study options and programme structure. A Bachelor’s degree in Marketing usually takes 3 to 4 years, depending on the country and university, while a Master’s in Marketing typically lasts 1 to 2 years. Many universities offer full-time, part-time, and hybrid learning formats, giving students the freedom to combine their studies with part-time work, internships, or personal commitments.

💸 Tuition fees for Marketing Degrees:

On average, Bachelor’s degrees in Marketing can range from €1,000 to €15,000 per year at public institutions and €8,000 to €25,000 per year at private universities. Master’s programmes in Marketing typically cost between €2,000 and €20,000 per year at public universities, while private institutions may charge €10,000 to €35,000 per year, depending on reputation and location. This is a wide range because fees vary depending on the country, university type, and the degree level you want to study.

The good news is that public institutions at countries like Germany, Austria, France, or Spain, charge low or no tuition fees, especially for EU students, while non-EU students may pay moderate fees. Overall, Europe offers excellent value for money compared to other popular study destinations like the US, Canada, or Australia.

For private universities and specialised business schools, tuition fees are usually higher but often come with smaller class sizes, practical courses, and strong industry connections.

Study.eu Tip: Don't forget to also consider living costs. Cities like Paris, London, Amsterdam, and Copenhagen tend to be more expensive, while student-friendly destinations such as Prague, Budapest, Valencia, and Warsaw, offer lower rent and everyday expenses.

Study Marketing: Find Bachelors & Masters in English

💰 Scholarships for Marketing Students:

Studying Marketing in Europe doesn’t have to be expensive, as many universities, governments, and organisations offer scholarships and funding opportunities for international students.

University scholarships: Many European universities offer merit-based and need-based scholarships that provide tuition discounts or partial fee waivers for marketing students.
Early bird application discounts: Some universities, such as TBS Education or emlyon business school, offer reduced tuition fees for students who apply and accept their offer early, helping you save money before the academic year begins.
Government-funded scholarships: National scholarship schemes such as NL Scholarship and initiatives such as Erasmus+ support international students studying business and marketing-related degrees across Europe.
Private and external funding: Foundations and organisations also provide scholarships for students with strong academic performance, leadership skills, or career potential.

To maximise your chances, it’s important to start early, prepare a strong motivation letter, and apply for multiple scholarships when possible.

📝 Admissions requirements to Study Marketing:

Admission requirements for Marketing degrees in Europe vary by university, country, and degree level, but most institutions follow similar criteria. You’ll usually need to meet academic, language, and application requirements before receiving an offer.

Academic qualifications: For Bachelor’s programmes, you typically need a recognised high school diploma. For Master’s degrees, a Bachelor’s degree in a similar discipline might be required.
English language proficiency: Most English-taught marketing programmes require proof of English skills through tests such as IELTS or TOEFL, unless you studied previously in English.
Motivation letter and CV: Many universities ask for a personal statement explaining your interest in marketing, career goals, and academic background, along with a CV.
Additional requirements: Some competitive programmes may request letters of recommendation, or relevant work or internship experience, especially for Master’s and MBA programmes.

Public universities often have strict deadlines, while many private universities tend to be more flexible and offer multiple intakes per year (such as September, January, or even spring intakes). If you think you may have missed a deadline, contact the university’s admissions team as they can advise you on late applications or alternative start dates.

💭 Career Outcomes:

A degree in Marketing from a top European university can open the door to a wide range of exciting international career opportunities. According to Eurostat, in 2024 the average employment rate for recent graduates in the EU was 82.3%, ranging from 69.6% in Italy to 91.6% in the Netherlands.

Depending on your specialisation and interests, you could work in roles such as:

Digital Marketing Specialist,
Brand Manager,
Social Media Manager,
Marketing Analyst,
SEO Specialist,
Content Strategist,
Product Marketing Manager,
Growth Manager.

Many programmes also include internships, live client projects, and industry collaborations, helping you gain real-world experience before you graduate. Whether you plan to work in Europe, return to your home country, or pursue a global career, a European marketing degree can give you a strong competitive edge in the job market.

Want to learn more?
Find Bachelors & Masters in Marketing

554 Marketing Programmes in Europe

Sara holds two Bachelor degrees in Tourism and Business Administration from the University of the Balearic Islands (Spain). During her studies, she went on an Erasmus+ exchange to Technische Universität Dresden - and decided to stay in Germany after graduation. At Study.eu, she plays a key role in working with universities and helping students from all over the world find the right education.