The Bachelor of International Business with a Specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks.

The course will enable students to:

• Understand new technologies and use them to their full potential.
• Gain expertise in the development of marketing strategies.
• Effectively leverage social media networks to push business growth.

Programme Overview:

• Degree Awarded: Bachelor of International Management with a Specialization in Digital Marketing.
• Intake: February, September.
• Campus: Geneva, Barcelona, Madrid.
• Language: 100% in English.
• Internships: We offer support and guidance for internships and business ventures as part of our mission to prepare students for the world of work.
• Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Barcelona, and Madrid campuses. Furthermore, we offer a study abroad option to international students who wish to study on one of our campuses for a semester.

Career Options:

• Digital Marketing Specialist
• Social Media Strategist/Manager
• E-Commerce Manager
• Digital Marketing Director

Tuition Fees Per Semester:

• Geneva Campus: CHF 14,950 
• Barcelona Campus: EUR 8,950 
• Madrid Campus: EUR 8,950 

Bachelor Entry Requirements:

Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.

• High School diploma, Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, or equivalent
• IELTS 6.0 / TOEFL 80 / Duolingo Test 105-115 / TOEIC 650 (official English exam results) / Cambridge B2 / Pearson 46 or proof of studying previously in an English-speaking environment for a minimum of 3 years
• A scanned copy of all required academic diplomas, transcripts, and academic certificates
• A 500-word written response to a business case study
• An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
• Photocopy of valid passport / national ID
• 1 reference letter from a former teacher or employer