Brand Management is an exciting discipline within Marketing that offers lots of opportunities. What should you study if you want to become a Brand Manager? We will explore this and other questions:
As part of any successful marketing strategy, Brand Management describes the techniques used to influence the perception customers have of a particular brand.
In other words, the goal is to control the “branding” of a product or service and giving it a positive, trustworthy reputation (or image) in the eyes of potential customers. Defining and implementing a brand strategy is usually a long-term process. When brands are strong, well-known and trusted in their market, other advertising activities become much more successful.
As a Brand Manager, your goal is to influence the perception of a brand among its customers and potential customers. You keep an eye on market trends and monitor advertising and promotion activities to make sure that the company’s or product’s brand values are reflected adequately.
Because you communicate with many internal and external stakeholders, this position can be very demanding, but is also very exciting. And in a Brand Marketing study programme, you will learn all theories and methods you will need on the job.
Brand Management is a function of marketing, so the basics are included in most Business degrees and all Marketing degrees.
But if you are really determined to start a career in Brand Management, a specialised degree is the smarter option. Usually, specialised Brand Management degrees are offered at the Masters level. You will stand out among graduates from other subjects with more and deeper knowledge in the field, and it will be easier to find a job after university.
Study programmes with a focus on Brand Management are offered at a handful of universities across Europe. A few are available at the Bachelor level, and most at the Master level. The following universities offer Brand Management degrees:
Check out all available options here: Find Brand Management degrees in Europe
Career options for Brand Management graduates are available across all industries, and most prominently where marketing has evolved into a brand-centric activity, for example:
If you want to get an idea, let the world’s top brands inspire you. It’s also not uncommon to get a job at a marketing consultancy, where you would often work with many different clients, enabling you to learn even more.
The typical job titles for entry-level graduate jobs are e.g. Junior Brand Manager, Assistant Brand Manager, Junior Brand Consultant, or Product Marketing Manager.
Young professionals with a focus on Brand Management usually earn very well in comparison to others who study Business or Marketing degrees. The average salary differs depending where you will work. As a university graduate, you would usually start with the title Assistant Brand Manager.
Glassdoor, for example, reports an average annual salary of around 33,000 pounds in the UK; 47,000 euros in France; and 55,000 euros in Germany.
If you are interested in Brand Management but don’t want to pursue a Bachelor’s or Master’s explicitly focusing on the topic, there are alternative subjects you can study. The closest relatives are Marketing (Find Marketing degrees) and Business Administration (Find Business Administration degrees).