Lead brands into the digital future

Successful advertising campaigns put brands in the limelight, give products their unmistakable personality and speak the language of their target group.

With the Brand Management degree programme at the Macromedia University of Applied Sciences, you have the chance to create unforgettable campaigns.

Contents of the Brand Management programme:

At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.

At the same time, on the way to your Bachelor’s degree in Brand Management, you will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.

Job opportunities after graduation:

Companies in all sectors need practically trained managers like you for their operational marketing, who are familiar with the global economy and digital brand management. Get started in companies or international agencies.

• Brand Manager: How brands are perceived by the public is in your hands. You shape brand identities with strategic skills.  
• Strategic Planner: Good communication measures need watertight strategies that you design and successfully implement with your brand know-how. 
• Social Media Manager: You are at home in the social networks and know all the current trends. You use them effectively to inspire your target groups. 

Advantages at Macromedia University:

• State-recognised and accredited degree: Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
• Renowned partners: Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
• Experienced professors: You will be taught by top-class professors who have a proven track record in both business and academia.