The goal of the programme specialization  Society, Culture and Communication is to train highly-qualified graduates in sociology and communication who would be able to identify and analyse social problems and cultural processes, to expertly conduct sociological and communication research, to explain, compare and evaluate social processes and to apply creatively their research skills in the fields of communication and information science.

Why Society, Culture and Communication programme specialization?

• International study environment and international comparative perspective.
• Knowledge of innovative contemporary social research methods and analytical data skills.
• Creative thinking and communication skills.
• Bachelor of social sciences with an interdisciplinary approach: combination of Sociology and Communication Studies courses.
• Possibilities to participate in a variety of exchange programmes (Erasmus+ studies in various Europe states and VMU bilateral exchange outside Europe) for semester study and/or internships in the EU and other countries.

Competencies acquired:

The study programme specialization offers students variety of analytical, creative and professional competences, knowledge and skills, which are in these study areas:

• Cultural diversity and intercultural communication.
• Qualitative and quantitative social research methods.
• Classical and contemporary sociological thinking.
• Applied statistics and basics of data analytics.
• Qualitative data (content and text) analysis.
• Principles of marketing, public relations and strategic communication.
• Audiovisual communication and scriptwriting.
• Application of critical thinking, theory and research methods within various social issues (i.e. inequality, demography, health, family, religion and other fields).

Career opportunities:

After completion of study programme specialization you will be able to:

• Work as analysts and communication specialists in government (ministries and other state institutions), and non-governmental (human rights organizations, etc.) and private (insurance, marketing, public relations companies, etc.) sectors.
• Use acquired skills in sociology and communication in analyzing and communicating knowledge to both target and wider audiences on the issues of social exclusion, poverty, structural inequality, public health, civic (dis)empowerment and social policy.
• Employ innovative contemporary social research methods in order to identify, forecast and solve fundamental social problems in national and international companies, organizations and institutions.
• Continue studies in the Master study programs of sociology, social anthropology, and other social sciences and humanities in Lithuania and foreign study institutions.