The goal of the Master's degree programme in Business Analytics at the University of Vienna is to familiarize students with the methods and instruments of predictive and prescriptive analytics required for business analyses and decision support.

Students choose a more in-depth area of business administration, for which they then conduct data analyses and design, implement and prototype decision support systems. Students are able to independently solve and interpret business decision problems using extensive data sets and to derive recommendations for action. The field of Business Analytics requires a high degree of analytical thinking from students. Students deepen both the theoretical and practical concepts of statistics, operations research, data science, and the design of information systems, taking into account business, ethical, and legal aspects of handling large amounts of data. In addition, students are prepared for a continuation of their university education within the framework of a PhD study in a subject of economics.

These topics can be expected during your studies:

• Foundations of Business Analytics
• Advanced Analytics
• Business Administration
• Business Analytics Electives

After Graduation

Beyond a bachelor’s qualification, graduates of the master’s programme in Business Analytics at the University of Vienna are qualified to carry out academic research independently or to work as highly qualified professionals in a field relating to business administration. In the latter, they are able to independently perform different tasks, solve problems and make recommendations for action using methods of predictive and prescriptive analytics.

Graduates are able to apply a wide range of methods, qualifying them to analyse and solve issues in an analytical way in related disciplines as well.