From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.

Watch our Postgraduate Placements video here.

Reasons to study MSc Digital Marketing and Analytics degree at Kent:

• Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
• You’ll be part of a supportive community at our Canterbury campus, one hour from London
• You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
• You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE
• You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral

What you'll learn:

You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

The programme also allowed me to put my years of experience into learning the fundamental theories and frameworks of digital marketing as well as explore the analytical decision-making process further.

~ Aliaa Elshabrawy, MSc Digital Marketing and Analytics, 2020