Corporate Communication & PR
|Corporate Communication and Public Relations
To manage internal and external communication relations and processes. You can become product manager, brand manager, social media manager, event manager, media relations officer, account.
The Degree Course in Corporate Communication and Public Relations at IULM University, the first one created in Italy, was created to prepare graduates who intend to become professionals in the management of internal and external communication processes of private and public organisations.
A professional able to use all communication tools, from advertising, on which is traditionally based the promotion of goods and services, to new media related to the spread of the Internet that allow a strong customization of messages and an explicit interaction with the interlocutor.
The Bachelor's degree programme therefore prepares students to use a set of complex skills, which require not only an understanding of the mechanisms that govern communication, but of those that govern the life of the institutions that generate it and of the individuals who receive it, and of the economic and social context within which it takes on meaning.