You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you!

Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.

Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.

What is Business Psychology? Why should you study it?

You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.

If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.

Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.

Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.

Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.

So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.

You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.

Got a chronic travel bug? Experience the global orientation of the Business Psychology program during a semester or internship abroad. Our International Office supports you in planning and connects you with our worldwide partner companies.

You'd rather get started as soon as possible? Then skip the semester or internship abroad.

What Can I Do With a Business Psychology Degree?

A degree in Business Psychology offers a vast number of career opportunities. From market research to contract negotiations to human resources management – every perceivable niche of business management benefits from an organizational psychology perspective.

Business psychologists are at home in both management and consulting. Thanks to your business administration and psychology knowledge, you are in demand on the job market and are prepared for a wide range of positions.

Most of our graduates work successfully in human resources, but your career opportunities are very diverse. Your sound knowledge allows you to choose your career goals and shape your future.

Our Career Service will help you find your dream job and get off to a confident start.

With your degree, the following and other career paths are open to you:

• Management consultant
• Marketing and advertising positions
• Market and behavioural researcher
• Coach
• Expert in the areas of personnel selection, development, or marketing