The Bachelor of Arts in Graphic Design trains you to become a well-rounded graphic designer, capable of creating strong visual identities and innovative communication materials suited for all print and digital media. With a practice-focused teaching approach and active industry professionals as instructors, you'll work on real-world projects that immerse you in the demands of the profession. You will learn to analyze client briefs, understand the target audience, technical and commercial constraints, and design a coherent visual identity.

Throughout the program, you will master essential graphic design tools such as Photoshop, Illustrator, InDesign, and today's digital technologies, including AI applied to creative work. You will develop your artistic sense through the selection of typography, composition, image staging, and the creation of mock-ups and storyboards. You will explore visual communication in all its forms: logos, packaging, posters, social media content, and websites, in order to design impactful 360° campaigns.

In class, you will cover the full grammar and artistic culture of imagery and graphic design, while mastering the cultural universe of visual communication. The teaching combines artistic training — including drawing techniques, sketches, color theory, perspective, illustration, composition, and the history of visual art — with graphic design skills such as digital design, the graphic production process, visual identity guidelines, typography, pictogram creation, and the development of a high-level professional portfolio.

Throughout the program, you will be encouraged to sharpen your eye, critical thinking, and analytical skills to propose your own concepts and defend them both orally and in writing, just like in a professional studio.

Graduates are awarded: 

• A UK Bachelor of Arts (BA Hons), validated by London South Bank University
• A French nationally recognised diploma.

This dual qualification ensures academic equivalence, international recognition, and strong employability across the UK, Europe and international markets.

Graphic Design - Training Objectives:

• Mastering composition and visual organization: The main goal of the Bachelor's in Graphic Design is to teach students how to effectively combine and organize the composite elements of visual communication, such as logos, graphic charters, product branding, packaging, visual identities, pictograms, posters, advertisements, point-of-sale displays, mock-ups, or typography. Students will develop skills to create balanced and attractive compositions by applying the principles of graphic design.
• Understanding communication objectives: Another key objective is to enable our school's students to understand the roles of communication professionals, whether they are marketers, managers, or art directors. Students will learn to translate the client's needs into relevant and tailored graphic and creative solutions, ensuring that their work conveys a clear and precise message.
• Integrating text and image coherently: The program aims to teach students how to effectively combine text and images to create impactful visual communication materials. They will learn to select appropriate typography, handle images professionally, and design coherent visual compositions that enhance the overall message using tools such as Photoshop, Illustrator, InDesign, as well as artificial intelligence (AI) and motion design.
• Preparing future graphic design professionals: By training students to master essential graphic design skills, the Bachelor's program prepares them for careers as Graphic Designers or Art Directors, for example, in communication agencies or design studios. Skills: ability to design and produce printed or digital communication or information materials, as well as to conceive, script, and edit short animation sequences.

Career Opportunities:

• Graphic Designer
• Digital Designer
• Brand Designer
• Junior Art Director
• Graphic Design Studio Manager
• Publishing Illustrator
• Graphic Arts Layout Artist
• Illustrator & Graphic Artist