The Bachelor's Degree in UX/UI Design aims to meet emerging market needs and prepare highly qualified designers to create intuitive user interface designs and impactful user experiences (UX). To this end, the program combines technical and creative skills, namely mastery of design tools and an understanding of user behavior, to ensure that students develop effective, people-centered solutions.

Beyond the fundamental principles of UX/UI Design, the Bachelor's degree integrates complementary curricular units such as Marketing, Entrepreneurship, and Management, offering students a strategic and multidisciplinary vision. Thus, students not only master classic areas of Interface Design, such as Illustration, Photography, and Video, but also explore new domains such as Sustainability, Aesthetics, and Semiotics.

The UX/UI Design course features theoretical and practical teaching, essential for training designers with broad creative and analytical skills to meet the challenges of the digital age. To support practical learning, Atlântica provides a specialized UX/UI Design laboratory with testing and observation rooms, as well as an audiovisual and multimedia production laboratory. The highly qualified and research-active faculty ensures UX/UI Design training in line with industry demands, providing students with a complete and distinctive academic path.

Objectives / Learning Outcomes:

The main skills acquired during the Bachelor's Degree in UX/UI Design include:

• Developing accessible and intuitive interfaces, as well as user-centered digital experiences;
• In-depth understanding of user behavior and application of User Experience Design methodologies to create innovative solutions;
• Proficiency in reference software for UX/UI project development;
• Applying knowledge from Marketing, Management, and Entrepreneurship to a strategic and multidisciplinary approach;
• Training in areas such as Illustration, Photography and Video, combined with UX/UI Design, to enhance the creativity and effectiveness of projects;
• Ability to integrate diverse teams into UX/UI Design projects, ensuring effective communication and the creation of user-centered solutions;
• Preparation for working in the dynamic field of UX/UI Design, anticipating challenges and opportunities in the digital industry.

Career Opportunities:

In the UX/UI Design course, students acquire essential skills to excel in developing innovative digital experiences and intuitive interfaces. The course prepares professionals to work in a rapidly growing sector, with opportunities in various areas, such as:

• UX/UI Designer
• UX Researcher
• Digital Strategist
• UX Manager
• UX Architect in Web Projects
• Web Designer

These career paths reflect the growing demand for specialists in the field of UX/UI Design, preparing students to work in diverse business contexts.

Future graduates in UX/UI Design find employment opportunities in a wide variety of sectors, given the increasing value placed on this field. Key employers include:

• Agencies, Studios and Workshops for Design and Digital Marketing;
• Technology and software development companies;
• Tech startups; 
• E-commerce companies and online marketplaces;
• Banks and fintechs; 
• Telecommunications and digital media companies;
• Sectors of health, education and mobility that invest in digital transformation.

The course at Atlântica – Instituto Universitário prepares professionals to work in dynamic and interdisciplinary environments, promoting innovation and excellence in user experience design and interface design.