Programme details | |
---|---|
Degree: | Bachelor of Arts (BA) |
Discipline: |
Marketing
|
Duration: | 36 months |
Annual tuition (EEA) | 9,250 GBP |
Annual tuition (non-EEA) | 12,500 GBP |
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The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands. In Year 2 you will also choose one of three specialised options: Managing Marketing, Fashion and Luxury Goods Marketing and Enterprise and Small Business Marketing.
In Year 3 you will study two compulsory modules in Marketing Strategy and E-Marketing and Social Media, designed to advance your skills and knowledge to propel your career. You will also be able to choose two options from a wider list of specialist marketing modules including: Public Relations; Advertising and Promotion; and New Venture Management.
To enhance your learning experience you will be provided with a handbook for each module, as well as the support of dedicated myUniHub websites which are packed with online resources.