What will you study on the BA Graphic Design?
During the first year, you will be introduced to the diversity of the study area and the breadth of approaches to solving graphic design problems. You will explore research, thinking and communication skills to develop sound working methods, using logical and structured approaches to identify and solve graphic design problems. You will discover the creative and communications potential of typography, and the breadth and diversity of historical and contemporary practice in graphic design. Exploring a variety of different graphic media, you will be encouraged to develop an inventive and experimental response to the use of processes and materials in workshop areas including photography, printmaking, typography, design thinking and digital illustration.
The focus shifts in your second year to problem solving in context and exploring different media. The projects will enable you to investigate the potential of format and structure, analysing complex information to come up with imaginative visual communication solutions. An understanding of specialist subject areas of creative practice is developed through studio and workshop based activities enabling students to develop individual approaches to visual communication with the acquisition of intermediate specialist skills to work effectively in creative workshop areas such as advertising, book art, magazine design, moving image, letterpress, interactive and web design.
For your final year of study you will concentrate on solving visual communication problems to a professional standard and developing an individual portfolio. There are opportunities for students to participate in student award competitions; extend their range of specialist skills in graphic design and visual communication; and pursue creative problem solving projects, self directed projects and graphic authorship utilising production and presentation to a professional level. You will develop an individual graphic design style and a working methodology. Throughout the year your knowledge and skills will be deepened and extended through a choice of briefs in branding, publishing, publicity, advertising, retail, interactive media, internationally recognised creative industry competitions and a self-initiated project.