The cultural and creative sector includes a wide range of activities, characterised by specific strategic aspects and an increasingly strong hybridisation. It is now flourishing and defining a new aesthetic, entrepreneurial and cosmopolitan capitalism.
Since 2004, thanks to the expertise of the Creative Industries Culture Research Center, KEDGE enables its students to specialise in management of the arts, culture and creative industries, first in a specialised course in the Programme Grande Ecole, and now in this MSc. Since 2021, KEDGE has created an Institute for Arts & Creative Industries Management Expertise: KEDGE Arts School.
Managers, artists, entrepreneurs – you are all welcome! We are looking for cultivated, passionate, committed, entrepreneurial students who will lead the industry of tomorrow.”
Programme highlights:
- The creative industries approach: The programme focuses on a broad creative industries curriculum so students can discover creative industries as a whole. This approach allows students to fully understand value creation in the creative industries, and to develop their careers from one sub-sector to another.
- French flair - Made in France: Get the best out of our arts, culture and creative organisations management. France is unique in its wealth of cultural heritage and its lively creative sector. This country famed for its “cultural exception” supports a wide diversity of productions ; culture is not considered as a mere commodity. France identifies a unique notion of artistic, cultural and creative goods which distinguishes them worldwide.
- Academic and professional expertise and network: The programme is managed by the Creative Industries Culture Research Centre. It produces and shares knowledge about the management of creative industries and culture. From prestigious arts institutions to small dynamic creative firms, the programme gathers a lot of partners from the arts, culture and creative industries. They share current practices within courses. These professionals guarantee a high quality of contextual learning and networking to access the market. Their expertise extends to all areas of management: creation and artistic direction, strategy, marketing, communication, studies, project management, team management...
- Students' diversity and creativity: Creativity is born of diversity. This Master of Science is made up of a group of students, both French and international (50% of International students), with very different profiles (both managerial and artistic).
- Innovative pedagogy through immersion: Teaching is immersive, it draws on research expertise, but also has strong links with professionals, using methods such as on-site courses in arts, culture and creative organisations, workshops with many brand names (Musée National des Arts Asiatiques Guimet, Hermès, Tik Tok, …), study trips and projects for organisations in the creative field (Creative France and London).
- International seminar: During the month of January, international experts in Arts and Creative Industries Management deliver a comparative management seminar on the specificity of each country: USA, Canada, Australia, Italy, UK, China, India, Japan, Middle East, Senegal,...
Why study for a master’s in Arts & Creative Industries at KEDGE?
Immersive pedagogy is at the heart of the MSc programme in Creative Industries Management at KEDGE Arts School. This programme integrates hands-on learning within French cultural organisations, engaging directly with industry professionals. Such an approach not only enhances students' educational experience but also significantly boosts their employability as they train within leading creative establishments.
- Onsite Courses: Students participate in courses held at prestigious Parisian cultural institutions like the Louvre Museum, Centre Pompidou, Paris Opéra, and more. These experiences immerse them in creativity and provide a practical understanding of cultural management.
- Study Trips: The programme includes study trips to regions like Provence, Côte d'Azur, Normandy, and New Aquitaine. These excursions offer students unique insights into the creative industries across various sectors—art, heritage, music, cinema, fashion, and tourism—while allowing them to experience French culture firsthand.
- Masterclasses: Throughout the year, masterclasses give students the chance to interact with leaders, artists, and managers in the creative industries, either on the Paris campus or on location.
- Learning by Doing: Emphasising a hands-on approach, students engage in artistic and managerial projects with our partner cultural and creative organisations. Projects range from content development and digital strategy formulation to enhancing tourism offerings.
- International Seminar: Every January, the programme hosts an international seminar featuring experts from around the globe. This seminar explores the distinctive aspects of arts and creative industries management in diverse countries, including the USA, Canada, Italy, China, and more.
Taught entirely in English at our Paris campus, our one-year MSc programme is for applicants who have a four-year degree and proficiency in English.
