With new technologies constantly emerging, always-on audiences, and businesses increasingly focused on environmental and cultural issues, the communications industry needs fresh thinking. This is your chance to become part of that change.

Seize this unique opportunity to study marketing communications in a dynamic, creative and agency-based environment. From marketing theory and problem solving to strategic planning and understanding consumer behaviour, you'll develop the skills, ideas and solutions to shape the industry's future.

You will:

• Develop campaigns in answer to real briefs set by our industry partners
• Manage the full process from strategy and planning to execution, working with Creative Advertising students
• Evaluate real-world case studies to understand why campaigns work and develop a deep knowledge of the discipline
• Gain experience of creative problem solving and strategic planning in teams and in a studio setting
• Have the chance to learn about exciting new areas of digital marketing like UX and games
• Have the opportunity to gain appropriate software skills used by the creative and related communications industries

What you'll learn

Throughout this degree you'll gain the knowledge, understanding and confidence to become a courageous marketing communications practitioner. You'll learn vital skills in pitching, copywriting, campaign creation and strategic thinking, acquire an understanding of the ethics and impact of communications in today's world, experiment with emerging technologies and take on live briefs as part of creative teams.

How you'll learn

You'll learn through a combination of lectures, seminars, practical workshops, supervised studio time and group or individual tutorials. You'll also gain invaluable insights through lectures and masterclasses delivered by industry-leading guest speakers.