|Degree:||Bachelor of Arts (Honours) (BA (Hons))|
Corporate Communication & PR
|University website:||Marketing Communications|
With new technologies constantly emerging, always-on audiences, and businesses increasingly focused on environmental and cultural issues, the communications industry needs fresh thinking. This is your chance to become part of that change.
Seize this unique opportunity to study marketing communications in a dynamic, creative and agency-based environment. From marketing theory and problem solving to strategic planning and understanding consumer behaviour, you'll develop the skills, ideas and solutions to shape the industry's future.
Throughout this degree you'll gain the knowledge, understanding and confidence to become a courageous marketing communications practitioner. You'll learn vital skills in pitching, copywriting, campaign creation and strategic thinking, acquire an understanding of the ethics and impact of communications in today's world, experiment with emerging technologies and take on live briefs as part of creative teams.
You'll learn through a combination of lectures, seminars, practical workshops, supervised studio time and group or individual tutorials. You'll also gain invaluable insights through lectures and masterclasses delivered by industry-leading guest speakers.