The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effective delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Our international marketing MBA graduates are frequently pursued by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum which includes distribution channel management, integrated communications, consumer behavior. It also emphasizes current developments in digital-marketing and changes in advertising and media to equip graduates with the necessary mindset to be game-changing international marketers.

About your studies during the coronavirus pandemic:

We are offering flexible study options for 2021 including online and on-campus study. We offer several start-dates throughout the academic year so that students can join us on campus when they can.

Our on-campus classes will be delivered using the on-campus hybrid learning approach from January 2021 with more time spent on campus, when permitted.

The health and wellbeing of our community is our number one priority. We have a strict protocol and health measures in place on campus to keep our community safe.

EU Business School is open including our admissions department. Contact us with any query you may have.