The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effective delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Our international marketing MBA graduates are frequently pursued by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum which includes distribution channel management, integrated communications, consumer behavior. It also emphasizes current developments in digital-marketing and changes in advertising and media to equip graduates with the necessary mindset to be game-changing international marketers.