Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences.

This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Degree Awarded:

• A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
• A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Why Barcelona?

Studying a Bachelor of Arts in Digital Communication in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

Faculty:

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.