Taught from our Lyon campus, the Master of Science in Artificial Intelligence & Digital Technology Management enhances your ability to acquire the critical skills needed today to navigate in our increasingly complex and dynamic digital world. This is among the first global programmes specialising in artificial intelligence and digital technology for business management.

Artificial intelligence is already extensively used in most businesses areas (including autonomous robots in warehouses, logistics and supply chains, business analytics and credit scoring), and it is highly prevalent in our private lives in the form of autonomous vehicles, resource matching, recommendation systems or facial recognition. This is a rapidly evolving field exhibiting exponential growth which will soon affect all areas of business and society.

What you will learn

The advent of the information society has put greater emphasis on the importance of data as valuable sources of information for organisations to transform and grow in digitalising environments. As a result, the increasing amount of data and rapidly advancing digital technologies are creating unprecedented opportunities for companies to become more agile, adaptable, and proactive in meeting their customers’ needs and preferences.

This means that future managers in such digitalising environments are expected to be well acquainted with emerging technologies and to acquire the fundamental skills for managing digital technologies in order to support the transformation or the competitive goals of their company. Consequently, this programme is an ideal fit for students who wish to pursue a career in a highly digitalised, fast paced environment.

• Artificial intelligence and machine learning
• Collaborative economies in the digital age
• Using analytical tools to interpret data for business purposes
• Creativity and innovation management
• Digital consumer behaviour
• Writing business plans and pitches
• Business game simulations
• Digital entrepreneurship

Distinctive features

THE HEART OF INNOVATION

This programme is based on highly innovative and broad-vision content that has been designed with authoritative experts and companies from the digital world in Europe.

Sponsored by:

• The French Tech: a local ecosystem promoting digital and technological entrepreneurship.
• Digital League: the local cluster of industries coordinating digital innovation activities for private and public partners.

TEACHING APPROACH

Whether inside or outside the classroom, you will engage in a combination of learning-by-doing activities, projects and challenges which are designed to help you seize opportunities for value creation.
Our faculty believe in a hands-on approach and base the curriculum around real-life case studies as well as interactions with experts and entrepreneurs.

LIVE IN LYON

This programme is taught in Lyon, home to over 4,000 companies, 50,000 jobs and 1,000 researchers. 
Located in France’s second-largest digital hub, BSB’s brand new campus (scheduled to open in September 2021) is modelled after Google’s headquarters, immersing you in a productive business environment of the future.