Programme details | |
---|---|
Degree: | Bachelor of Arts (Honours) (BA (Hons)) |
Discipline: |
Marketing
|
Duration: | 12 months |
Study modes: | full-time, part-time |
Next start date: | 01 Sep 2023 |
University website: | Marketing (Management) Top-Up |
Request information from the University of Derby
The next intake for this course is in September 2023.
Enhance your career progression by topping up your qualifications to a degree in Marketing Management.
This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development. Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll be invited to masterclasses and guest lectures delivered by influential thinkers, including Professor John Rudd and Dr Dave Chaffey. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world. The programme includes real world case studies working with local organisations, visits to exhibitions trade fairs and companies, and guest speakers from industry. You can also extend your professional contacts through networking at showcase events such as our Marketing 2020 event. Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.
Accelerate your career progression
Build your networks
Learn from expert academics
Find more information on the website of the University of Derby: