|Degree:||Master of Science (MSc)|
|University website:||Digital Marketing Leadership|
Delivered online through high quality videos, webinar and discussion forums, the programme provides flexibility for individuals to study at a pace that meets their own personal goals. For part time students the maximum length of the programme is 4 years.
Importantly, the programme utilises contextualised learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met. This “theory into practice” approach will enable students to quickly add value to an organisation, with understanding not just of the theories and that underscore digital marketing, but also the challenges and techniques of digital marketing implementation.
Facilitating this theory into practice orientation, the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy Jump Digital.