A flexible, online Master’s program in Human-Centered AI & Tech that combines applied psychology and human-centered design to shape responsible AI and technology in an AI-driven world. 

• 100% Online (Self-Paced, While Working)
• Affordable Tuition from 833 EUR / Month
• Flexible Study Options: 90-120 ECTS in 18–24 Months
• 4.8/5 StudyCheck rating
• 75% of graduates work on sustainability-driven projects  
• 90+ nationalities represented in our student body    

Who is this program for?

Designed for product, UX, and tech professionals ready to ground tech & AI products in human behavior and applied psychology You work on digital AI products and would like to translate psychological theory, ethics, and fast-moving AI capabilities into clear product choices.

This Impact Master is for designers, UX/UI researchers, and tech innovators who want to build AI-enabled experiences that feel intuitive, engaging, and truly human-centered.

• AI Product Designers: You design AI-enabled tools or features and want deeper psychological grounding. Learn to translate decision-making, attention, and emotion research into product choices informed by evidence from psychology.
• UX and UI Designers: Explore AI concepts, real applications, and limits, risks, and ethics so you can make informed decisions that consider both benefits and downsides.
• Tech and Innovation Leaders: You shape roadmaps but lack a structured way to assess the human impact of AI features. This program helps you evaluate user risks, communicate trade-offs, and champion people-first metrics beyond pure efficiency.
• Product-Driven Entrepreneurs: You care deeply about ethics, inclusion, and long-term impact. Here, you learn to combine psychological theory, AI fundamentals, and behavior change methods so you can influence tech decisions from the inside.  

A Curriculum that connects AI Literacy, Behavioral Science, and Human-Centered Digital Product Design:

As AI drastically changes how we design products, consciously focusing on the user experience has become more important than ever. This Impact Master empowers you to build products that thrive long-term.

• AI Capabilities and the Future of Tech: Understand AI’s capabilities, how we already use it in business and life as well as its huge potential in the future.
• Challenges and Ethics in AI Innovation: Explore AI concepts, real applications, and limits, risks, and ethics so you can make informed decisions that consider both benefits and downsides.
• Human–Technology Interaction: Explore how people perceive, interpret, and engage with digital systems, drawing on psychology and neuroscience to understand attention, motivation, and decision-making in technology use.
• Psychology-Informed Design: Learn to apply psychological principles to the design of digital experiences, using iterative design and evaluation approaches to shape more effective, responsible, and user-centered technologies.

Where this degree can take you:

• AI Product Designer: Human-centered AI product designer creating interfaces and features that translate complex capabilities into clear, trustworthy user experiences.
• UX/UI Researcher: UX or UI designer or researcher specializing in AI-driven products, experimentation, and behavior-based optimization.
• Tech & Product Lead: Tech and innovation manager steering AI-enabled transformation projects with a focus on stakeholder needs, behavior, and change adoption.