Drawing on Stockholm Business School´s long-standing expertise in marketing communication this master programme gives you a unique opportunity in integrating advanced theoretical perspectives and methods in the social sciences to address contemporary phenomena in marketing communication.

Why study marketing communication at Stockholm Business School

Marketing communication is a practice as well as an academic discipline. As human beings living in today’s world we are affected by marketing communication in many ways. The reach of marketing communication, advertising and PR goes far beyond the realms of business, as marketing communication have a pervasive presence in contemporary societies and thus shapes the world in which we live. As future professionals in the field of marketing communication, you will need to deal with diverse new phenomena such as digitalization, media fragmentation, consumer culture and co-creation, and globalization.

Furthermore, the master programme is aligned with Stockholm Business School´s vision, where the department is respected for recognised and relevant research as well as inspirational and research-driven learning experiences. Stockholm Business School support sustainable development in society by acting as a constructive discussion partner for business, public and third sector actors. The master programme will develop the student’s ability to meet todays and tomorrows local and global challenges in a responsible manner.

This programme critically assesses both the classical and latest marketing communication theories, enabling you to analyse contemporary business situations and offer the most suitable practical solutions.

• Enjoy the benefits of a highly skilled and experienced department.
• The programme equips you with the knowledge and skills required to analyse contemporary and future developments within marketing communication.
• It provides a solid background for a career in marketing communication research.

What you will learn

With a basis in the social sciences and humanities, the programme gives a theoretically grounded and practically relevant basis from which to critically analyse, understand, and work with marketing communication. The programme gives you the necessary knowledge and skills, such as analytical thinking and ability to holistically evaluate marketing communication campaigns, as well as to critically analyse the forces and practices that shape and change the future of marketing communication.

Career opportunities

The programme provides a solid background for students pursuing a career in marketing communication, advertising and PR in the broadest sense in private businesses, governmental agencies, or in NGOs. The programme also provides a strong background for students pursuing an academic career in research and teaching.

After graduation students will be prepared for doctoral studies as well as for work within marketing communication in the broadest sense in private businesses, governmental agencies, or in non-governmental organizations.