In the Master's programme in Data Science – Business Analytics, you will delve deeply into descriptive, predictive, and prescriptive data analysis techniques, enabling you to assess and evaluate the performance of businesses across all sizes and sectors.

You will gain advanced data mining, artificial intelligence, and machine learning skills, equipping you to forecast future market developments and navigate your company confidently and successfully.

You will be able to address questions regarding the causes of these developments and derive well-founded recommendations for upcoming decisions. The Master's in Data Science – Business Analytics empowers you to simulate the outcomes of various decisions and optimise business processes. Thus, the Master's will make you an expert in a truly "data-driven" business environment.

Becoma a consultant, data scientist, and more:

As a graduate of the Master's programme in Data Science – Business Analytics, you will have numerous career options in Germany and abroad.

The innovative focus of the programme opens up opportunities in middle and upper management (department, team), research and development, concept and production, as well as in business development, marketing, and strategy and management consulting.

Possible activities are: 

• Business Intelligence (BI) Analyst
• Data Scientist
• Marketing Analyst
• Consultant in the field of business analytics

The Master's in Data Science – Business Analytics also qualifies you for positions in the public sector, research roles, and doctoral studies.

Your modules:

In the Master's programme in Data Science and Business Analytics at SRH University's Fürth campus, you will learn how to analyse large amounts of data and derive valuable insights for strategic business decisions. You will work intensively with modern data analysis methods, machine learning and artificial intelligence (AI). The focus is on practical projects to apply your skills in real-life business scenarios. Ethical issues surrounding the use of data and dealing with data protection also play a role.

The highlight modules include:

• Big Data & Cloud Technologies: In this module, you will learn how to work efficiently with large amounts of data and cloud infrastructures.
• Advanced Analytics & Machine Learning: To make data-driven predictions, you will immerse yourself in modern analysis methods and machine learning.
• Business Intelligence & Strategy: This module strategically uses data for company decision-making.
• Data Governance & Ethics: You will deal with the responsibility and legal framework conditions surrounding the use of data.

This degree programme optimally prepares you for roles such as data scientist, business analyst or data strategist.