In the Fashion Design (B.A.) programme, you will develop your own design identity and learn how to professionally realise fashion concepts – from the first sketch to the finished collection. The focus lies on creative practice, material and technological expertise, and a forward-looking approach to digital tools and sustainable design.

At the beginning of your studies, you will acquire fundamental creative and craft skills, working with design methods, theory of form, and material science. At the same time, you will gain practical experience in studios and digital labs, learning tools such as CLO3D and AI-supported design processes.

Programme Details: 

As your studies progress, you will deepen your knowledge in five core areas:

• Design & Creative Practice: Understanding fashion as a form of expression, experimenting, and developing your own collections.
• Material & Technology: Exploring innovative textiles, digital technologies, and new production methods.
• Sustainability & Responsibility: Designing sustainably and socially responsibly throughout all project phases.
• Fashion Business & Entrepreneurship: From idea to product – thinking economically, building brands, and testing business models.
• Digital & Future Skills: Creating virtual fashion, AR/VR applications, and digital storytelling.

Practical projects, a compulsory internship, and the integrated Start-up Studio prepare you for the dynamic fashion industry. You will complete your studies with your Bachelor’s collection and thesis, opening up diverse career paths in fashion design – from design studios and sustainable labels to self-employment.

Career opportunities as a fashion designer:

The fashion industry is undergoing transformation – digital technologies, sustainability, and new business models are creating exciting opportunities. Graduates of the Fashion Design (B.A.) are well equipped to actively shape this change. They work as designers in international labels or develop their own collections and brands. Careers in digital fashion production, such as 3D design, AR/VR, or AI, are also possible.

Further career options include:

• Trend and future research
• Sustainability management in the textile industry
• Creative direction and visual communication
• Fashion film, editorial design, and digital media
• Consulting and concept development for fashion companies

The combination of creative excellence, technological expertise, and entrepreneurial thinking makes graduates highly sought-after professionals in the global creative job market.