Become the marketer of the future. Learn how to use marketing analytics to create value, gain deep consumer insights to build lasting relationships and create ground-breaking innovations that have impact that goes beyond the customer.

This Marketing programme helps you understand how organisations create value for customers and other stakeholders. It builds on three pillars: understanding the impact of marketing, understanding customers and their needs, and fostering market-driven innovation. You will learn to evaluate how marketing activities contribute to both organisational success and societal impact. A deep dive into consumer psychology and social influences equips you to understand buying behavior and build strong customer relationships. 

Finally, you will develop strategic skills to manage innovation, enabling you to successfully develop and commercialise new offerings for competitive advantage.

Something for you?

• Learn the fundamentals of marketing success and the key drivers behind it.
• Gain insights into the social and psychological processes that shape relationships between customers and organisations.
• Explore the crucial role of innovative products and services in creating value.
• Focus on creating value not only for customers, but also for other stakeholders.

What can you do with a Master's in Marketing?

After graduation, most Marketing students pursue careers as brand managers, digital marketing specialists, online marketers, product managers, marketing analysts, account managers, or marketing consultants. Employers greatly value our graduates for their strong analytical skills and solid understanding of business practice.

Many graduates also choose to start their own business, applying their knowledge of marketing and innovation in entrepreneurial settings. Graduates working in the profit sector find opportunities across a wide range of industries, including food, technology, and retail. Others build meaningful careers in the non-profit sector, such as healthcare, education, or government organisations.

After your studies:

The programme equips you with the analytical mindset needed to become a successful marketer of the future. No focus on quick wins, but on building a solid understanding that gives you an edge in both profit and non-profit contexts.

Possible career paths include:

• Marketing Manager
• Digital Marketing Specialist
• Marketing Analyst
• Account Manager
• Brand Manager