Get ready for the global tourism industry with our highly acclaimed MSc in International Tourism Management program. This graduate program is designed to equip students with the necessary skills to meet the future demands of the dynamic tourism industry.

As the only Master of Science program in Austria awarded the United Nations World Tourism Organization's TedQual Certification, our focus lies in leadership and management within hospitality-related companies, tourism marketing, tourism planning organizations, and policy-making.

Specializations:

• Digital Marketing
• Entrepreneurship, Innovation and Leadership
• Innovation and Experience Design for Tourism
• Real Estate Management
• Sustainable Management and Policy
• Data Science

Modul University Vienna is a member of the Business Graduates Association (BGA), ensuring the highest quality standards in postgraduate management education.

Why choose this programme?

Specializations offer students the flexibility to acquire a deeper insight into areas such as Entrepreneurship, Innovation and Leadership, Digital Marketing, Innovation and Experience Design for Tourism, Real Estate Management or Sustainable Management and Policy. In addition, students can take advantage of integrating a customized internship into their curriculum and gain practical, hands-on experience through an internship or the Industry Excellence Program.

See the world and engage. Make your student life a truly international experience by going on exchange in your third semester to Madrid, Barcelona, Philadelphia or Orlando. Our students take part in international student conferences, as well as present their own projects with key industry players.

The MSc in International Tourism Management also serves as a solid foundation for those considering further academic pursuits, providing a qualification to pursue a PhD program.

Business Graduates Association (BGA):

We are members of  Business Graduates Association (BGA); this is the impartial authority on postgraduate management education and is committed to raising its profile and quality standards internationally for the benefit of business schools, students and alumni and employers. BGA membership comes along with a number of free resources for our students.

Modul University is proud to be the only university in Austria with UN Tourism TedQual accreditation for all our tourism programs, recognizing our commitment to excellence in educating future tourism leaders.

Scholarships available:

• MCC Scholarship: Join a supportive and high-achieving community of students and mentors. Receive a 25%, 50% or 75% scholarship award towards your tuition fees and participate in international study trips and cultural exchange programs.
• Supporting Futures Scholarship: For bachelor’s degree applicants who demonstrate the potential to contribute academically and socially. Up to 25% of the total tuition fees.
• Graduate Academic Excellence Scholarship: For MSc & MBA applicants with outstanding academic achievements and potential across various fields. Up to 25% of the total tuition fees.
• Next Generation Scholarship (PhD): For outstanding candidates based upon application. Between 25-75% of the total tuition fees.

More information

Reductions:

• IB Diploma Reduction: Reduction of 10% on our Bachelor programs for applicants who will or have graduated with an International Baccalaureate Diploma.
• European High School Reduction: Reduction of 5% on our Bachelor programs for applicants who will or have graduated from a high school located in Austria, the European Economic Area, United Kingdom and Switzerland.
• Siblings Reduction: Reduction of 10% on total tuition fees for applicants who are siblings of current students at MU Vienna and also wish to study at MU. This reduction is not related to a specific study program. 

More information

Testimonials:

“Tourism is a powerful economic engine, generating significant revenue and supporting millions of jobs worldwide. Studying tourism opens doors to diverse careers including hospitality management, destination marketing, event planning, sustainable tourism development, and policy advisory roles, to name a few. Modul University's tourism programs are known worldwide for their cutting-edge courses and professors. Studying tourism at Modul University equips you to design and implement sustainability initiatives and help balance economic growth with environmental stewardship. The sector is also undergoing a huge digital transformation. Studying tourism at MU offers opportunities to leverage artificial intelligence, virtual reality, and smart-city infrastructure to enhance traveler experiences and operational efficiency. Studying tourism isn't just about hospitality, it's a dynamic, cross-disciplinary journey where economics, culture, sustainability, and technology intersect!”

– Karl Wöber, Professor of Tourism and President of Modul University