Are you ready to step into a dynamic and international world of marketing? The International Marketing Programme provides you with the knowledge, skills, and understanding required to become a successful marketer in today’s rapidly changing business landscape.

You will delve into topics such as brand management, product development, and experience economy, with a focus on creating value for both consumers and organizations.

Why should you choose The International Marketing Programme?

International Environment: Our programme attracts students from all over the world, creating a rich and multicultural study environment. You will have the opportunity to work and network with people from diverse cultural backgrounds, fostering creativity and innovation.

Unique Programme Structure: The International Marketing Programme is unique in its design, and throughout the different semesters we approach marketing from various perspectives. The first semester lays the foundation for a marketer’s taks, the second semester is based on the customer’s perspective, while the third semester focuses on the organizations’s offering. The fourth semester is ideally spent abroad at one of our partner universities, providing you with an additional valuable international perspective. Semesters five and six focus on how you meet the market. The International Marketing Programme is characterized by a fast pace and a mix of theoretical and applied knowledge. We also work with open cases, allowing you to work on projects at organizations.

Sustainable Education: We place great emphasis on sustainable development and prepare you to meet future challenges. By developing competencies related to Education for Sustainable Development, you gain skills that are crucial for a sustainable future.

Developed Core Competence: After graduating from The International Marketing Programme, you will be well-equipped to identify and analyze markets, as well as develop plans to meet customer needs. You will be able to work with marketing in a variety of contexts, from local companies to global organizations.

Our programme is more than just an education – it is an opportunity to shape the future. By combining theoretical knowledge with applied skills, we prepare you to make a real difference in the world of marketing.

Career outcomes:

The International Marketing Programme prepares you for a future career at both small and large organizations. Our graduates work in many exciting professions today. Some examples of jobs in marketing are:

• Marketer
• Marketing assistant
• Project manager
• Manager at communications and marketing departments, as well as at PR and advertising agencies.

Växjö – the student city with a living campus:

Just south of Växjö’s city centre you will find Linnaeus University’s campus. In Växjö, many students choose to live on campus.

Here you will have five minutes’ walking distance to friends, restaurants, lecture rooms, gym, grocery store, the University Library, nature trails, and student pubs. If you live in another part of Växjö, you can quickly get to the university by bus or bicycle.

With its 90 000 inhabitants, Växjö is one of the fastest growing cities in Sweden. Here you will find the famous Småland entrepreneurship spirit and a lot of companies, for instance within the IT industry – perfect for when you are looking for an internship position or a job. Växjö is also a picturesque city where you are always close to forests and water.