The cultural and creative sector, encompassing design, spans diverse activities marked by distinct strategic properties and a growing integration of skills.

In adapting to this evolving economy, creativity and design emerge as highly coveted competencies essential for navigating a complex and competitive market landscape. These cross-cutting skills play a pivotal role in enhancing the aesthetic experiences of consumers and users, driving societal innovation, and catalysing business transformation.

The MSc programme in Creativity & Design Management is tailored to nurture students into creators and innovators within the creative industries and other innovative sectors of the economy and society.

Why study for an MSC Creativity and Design management at KEDGE Arts School?

KEDGE Arts School has been a leader in arts, design, and creative industries management for over two decades, building on a legacy of excellence at its Marseille campus.

The MSc in Creativity and Design Management blends creativity with business acumen, preparing students to lead in fields like design, fashion, art, and media.

Strong industry ties offer valuable opportunities for internships, networking, and hands-on projects, while the diverse, internationally oriented programme enriches the learning experience. The comprehensive curriculum . The comprehensive curriculum covers subjects such as creativity & design strategic management, management tools, management tools equipping graduates for successful careers in various creative sectors.

Career opportunities after the Master of Science (MSc) Creativity & Design programme

Upon completing the programme, graduates have diverse opportunities in both creative and managerial roles within the creative industries or other innovative sectors.

• Creation, design, and production: creator, artist, designer, creative director, artistic director, design agency director, design manager, copywriter, product designer, service designer, space designer, etc.
• Management and strategic development: general manager, entrepreneur, consultant, project manager, etc.
• Marketing: marketing director, brand manager, product manager, digital project manager, etc.
• Communication: advertising manager, social media manager, brand content manager, events manager, etc.

Our programme equips students to become creative and design managers in the creative industries or across various innovative sectors.

Graduates can explore sectors including visual arts, design, crafts, fashion, luxury, creative digital services, communication, but also heritage, performing arts, cultural industries (cinema, video games, music, media), leisure industries (tourism, outdoor, sport), and beyond.

Additionally, graduates are sought after by businesses across the economy to contribute to ideation, innovation, and problem-solving endeavours.