The economy and management of creative industries, as well as changes in cultural consumption, interact strongly with tourism, tourism practises, and destination development.

Creativity plays a key role in many aspects of the tourism offer: creating tourist experiences, revitalizing existing products, enhancing creative and cultural assets, theming, and more. Public policies to support culture, creative industries, and creative territories contribute to the development of tourism (support for heritage and music festivals, etc.), the promotion of tourism offers (support for media and audiovisual industries), the desire to travel (support for language education, multiculturalism, etc.), economic stability (support for businesses, employment, etc.) and creativity and innovation itself (support for education, etc.).

As a result, tourism strategies and creative tourism industries are becoming increasingly interconnected, leading to a hybridization of offers. In this new creative economy, tourism is even considered part of the evolving definition of the creative industries sector.

Programme Details: 

Cultural and creative tourism offers activities produced by the creative industries characteristic of a destination: arts, heritage, performing arts, cultural industries (cinema, music, video games, publishing, media), creative services such as design, taste industries such as fashion and gastronomy, leisure activities such as games and sports. These creative activities, which are sustainable because they are rooted in a local context, enable visitors to develop their creative potential through active participation, engaging experience, or even co-creation between locals and travellers. This represents the leading trend in an innovative tourism economy.

Our Creative Tourism Management programme enables students to acquire the skills required to manage creative tourism. Students, managers, professionals in tourism or creative industries, entrepreneurs, you are all welcome. We are looking for passionate, committed, and entrepreneurial individuals who are ready to become key players in the tourism of tomorrow.

Objectives of the programme:

The aim of the programme is to train the entrepreneurs and tourism managers of tomorrow who will work in the tourism, leisure, and culture sectors.

Our graduates will drive innovation by enhancing the creative dimension of tourism. They will work in tourist offices, travel agencies, e-tourism, and the hotel (luxury hotels, boutique hotels, or design hotels). They may also pursue careers in cultural organisations (museums, heritage sites, theatres, cultural centres or repurposed industrial sites), gastronomy, event management, theme parks, third places, and leisure activities.

The programme also aims to train entrepreneurs capable of launching innovative initiatives in this dynamic sector.

Programme highlights:

• Culture and creativity as central elements of the tourist experience.
• Academic and professional expertise within a global network.
• A dual french and international approach.
• An immersive and transformational pedagogy.
• A rich diversity of students.