Our academic profile is characterized by our cognitive interest in economic and entrepreneurial activity. We assume that economic reality is constructed and staged by the actors through ascription, interpretation and negotiation of sense and meaning and that economic interactions are culturally and socially "hyperformed". In addition to quantitative research, qualitative research methods are particularly important. In this spirit, we pursue an interpretative approach to economics.

We qualify young people for management and leadership functions in business and society. This includes, in addition to cognitive-theoretical knowledge ("rules") and instrumental knowledge ("tools"), orientative knowledge. Orientative knowledge is the knowledge of ethically justified ends and goals. Orientative knowledge results from the construction of sense. Orientative knowledge means culture, reflected life. In this context, we are characterized by a cultural and constructivist orientation.