|Degree:||Master of Arts (MA)|
|University website:||Creative Advertising|
Build your capabilities as a strategically minded advertising creative. You’ll enter an intensive environment replicating a full- service advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.
Working collaboratively in pairs, you'll create innovative advertising from your very first week, tackling real agency briefs. While developing a keen understanding of conception and strategy, you'll also learn the vital skills essential to any advertising role – like IT training, negotiation and presenting ideas.
Working on projects based on real agency briefs, you’ll create engaging campaigns by focusing on planning, concepts and execution. We’ll explore the ethical, economic, psychological and socio-political impacts of your work, and build your online and social media skills.
You’ll exhibit your work at the D&AD New Blood exhibition in London, where you’ll have the chance to meet key industry figures, while our industry contacts provide opportunities for workshops and placements at top international agencies.
This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks.
Working in small groups, you’ll learn in seminars, workshops, and through individual and team tutorials. Your projects and processes will mirror life in a full-service agency as you work in copywriter/art director pairs, as well as individually. Lectures from industry professionals will provide advertising and media insights, and you’ll find helpful research and project work information in our Virtual Learning Environment.