Build your capabilities as a strategically minded advertising creative. You’ll enter an intensive environment replicating a full- service advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.

Working collaboratively in pairs, you'll create innovative advertising from your very first week, tackling real agency briefs. While developing a keen understanding of conception and strategy, you'll also learn the vital skills essential to any advertising role – like IT training, negotiation and presenting ideas.

You will: 

• Graduate equipped with a professional portfolio and the contacts you need to win the job you want
• Have the chance to exhibit your work at the D&AD New Blood competition
• Interact with top international agencies and get advice from leading creative directors, strategists, planners and ex-students
• Create links with the world's best advertising agencies

What you'll learn

Working on projects based on real agency briefs, you’ll create engaging campaigns by focusing on planning, concepts and execution. We’ll explore the ethical, economic, psychological and socio-political impacts of your work, and build your online and social media skills.

You’ll exhibit your work at the D&AD New Blood exhibition in London, where you’ll have the chance to meet key industry figures, while our industry contacts provide opportunities for workshops and placements at top international agencies.

How you'll learn

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks.

Working in small groups, you’ll learn in seminars, workshops, and through individual and team tutorials. Your projects and processes will mirror life in a full-service agency as you work in copywriter/art director pairs, as well as individually. Lectures from industry professionals will provide advertising and media insights, and you’ll find helpful research and project work information in our Virtual Learning Environment.