|Degree:||Bachelor of Science (Honours) (BSc (Hons))|
|University website:||Business & Digital Marketing|
Prepare yourself for a career in the fast-paced and ever-evolving world of business and digital marketing. Focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.
Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.
Our graduates could go on to work as digital account managers, communication officers, social media marketing associates, content marketers, brand managers, digital marketing managers and marketing consultants within this evolving and dynamic industry.
Through this hands-on business and digital marketing degree, you won't just develop core skills and knowledge; you'll also get real-world experience. As part of our student-led agency, Gallos, you'll pitch strategies, implement projects, create and deliver client campaigns, and evaluate their success using data and analytical techniques.
Each module will typically include a one-hour lecture and a two-hour seminar, during which you'll apply your knowledge to your own live projects with the support of the faculty team. You'll also take on challenges from industry professionals, and fit online lectures into your schedule.