|Degree:||Bachelor of Science (Honours) (BSc (Hons))|
|University website:||Business & Digital Marketing|
|Annual tuition (EEA)||9,250 GBP|
|Annual tuition (non-EEA)||15,000 GBP|
In the fast-moving and exciting world of digital media, this degree will equip you with the insight and skills to get the marketing career you want. You'll explore the concepts, challenges, tools and techniques of marketing across all platforms, but you'll specialise in digital.
You'll look at the concepts behind successful digital marketing campaigns and deepen your understanding of website and app design, consumer behaviour, social media and CRM. In teams, you'll develop a business plan, build a student-led digital marketing agency and apply your knowledge and skills - pitching products and services, creating and delivering client strategies and writing management reports and white papers. As a graduate of this course, you will be awarded the Digital Marketing Institute's Professional Certification (subject to accreditation).
At Falmouth, you learn while getting hands-on experience. As part of the course, you'll form a digital marketing agency and work on briefs from real clients. This work is underpinned by the knowledge and skills you'll develop in lectures and seminars. Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that helps you apply your growing skills and knowledge to the practice of developing your agency.