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Artificial Intelligence for Marketing Strategy

Master of Science at EPITA

Programme details
Degree: Master of Science (MSc)
Disciplines: Marketing
Artificial Intelligence
Duration: 18 months
University website: Artificial Intelligence for Marketing Strategy
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Master of Science
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Description:

The Master of Science in Artificial Intelligence for Marketing Strategy program is a joint degree between EPITA, an engineering school and EM Normandie, a business school.

The aim of the program is to prepare students with AI skills to apply technology to enhance an organization’s marketing strategies and decision-making process.

Graduates of this program will be able to utilize artificial intelligence techniques and tools to:

  • improve consumer engagement experience by creating relevant client profiles based on KYC (Know Your Customer) concepts;
  • monitor and analyze a variety of communication channels, such as social media, and assist in the understanding of the market’s perception of a brand;
  • provide companies with relevant, timely and precise customer service and social media interaction;
  • optimize the marketing content in order to boost the visibility of the companies and drive traffic to brands’ websites; and
  • exploit computer vision to revolutionize the visual engagement strategy.

Learn more about this Master programme

Find more information on the website of EPITA:

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