The MSc in Sports, Entertainment & Lifestyle at emlyon business school will give students the strategic, creative and digital skills needed to do well in these industries, which are always changing. 

This program offers a comprehensive curriculum that equips you with the skills to master the complexities of sports, entertainment & lifestyle. By integrating digital strategies, you will develop the ability to create impactful marketing campaigns that resonate within the lifestyle and entertainment sectors.

Whether you're targeting brand partnerships or fan engagement, this master of science's degree will prepare you to lead in an ever-evolving industry.

Programme details:

Master sports and entertainment marketing with innovative strategies and digital technologies to shape the future of the industry

• For students holding a 3-year Bachelor’s Degree minimum
• MSc – Master of Science approved by the Conférence des Grandes Ecoles 
• 2 years (120 ECTS) with a minimum of 4-6 months internship
• Taught in English   Delivered in Paris with an international term in Quebec

Develop real-world skills through hands-on experience

This MSc program offers unique opportunities to apply your knowledge through internships, field projects, and an international term in Quebec.

Collaborate with industry leaders, tackle real-world challenges, and build a network of global professionals while honing your expertise in cutting-edge topics like digital marketing, sustainability, and negotiation.

Shape your career in a fast-evolving industry

Whether you aspire to create amazing marketing campaigns, lead big organisations or start your own business, this programme will help you to be successful.

The MSc in Sports, Entertainment & Lifestyle is all about new ideas, leadership, and planning. It will give you the skills you need to have a big impact in these industries, which are always changing, and make your mark on the world.