The MSc in Branding & Communication is an 18-month program which prepares future professionals to design and manage high-impact brand strategies in an international context, with ethics and sustainability at the heart of the learning experience. Become a branding and communication expert capable of creating powerful, responsible brands that blend creativity, digital innovation, and social impact. 

Building Responsible and Impactful Brands:

The program places social and environmental responsibility at its core. Students learn how to build brands with purpose, work with CSR-driven companies, and lead ethical branding and responsible communication initiatives. Through hands-on projects with mission-oriented organizations, they develop a deep understanding of consumer psychology, brand identity, and the cultural codes that shape meaningful engagement. 

Mastering Digital Communication and Creative Strategy:

With a strong focus on digital ecosystems, students gain expertise in social media, AI tools, content strategy, and digital storytelling. They learn to craft narratives using semiotics, symbolism, and brand storytelling while developing their creative capabilities during a five-day immersion at Penninghen, a leading Parisian school of visual communication. This combination of analytical and creative skills equips future professionals to design compelling, multisensory brand experiences. 

Learning by Doing: Global Exposure and Professional Development:

Rooted in the makers’ spirit, the program emphasizes experiential learning through real-life projects, international study experiences in Europe, and a 4–6 month internship. Students strengthen their entrepreneurial mindset, refine their personal branding, and build strong professional expertise across branding, content design, responsible communication, and digital strategy—preparing them for careers such as market research manager, brand strategist, or social impact manager.