The Master's Degree in Tourism Business Management has an innovative approach that combines digital strategies and emerging technologies to transform business management into a dynamic, global and growing sector.

With this master's program, you will be able to specialize in Digital Marketing and Technological Transformation or in Business Intelligence, through practical training with real-world challenges, personalized projects, and direct collaboration with leading companies

The master's degree is designed for ambitious professionals. Open the doors to an international career in a constantly evolving tourism environment.

Who is this CETT-UB Master's Degree aimed at?

The CETT-UB's Master's Degree in Tourism Business Management is aimed at all those who need to acquire or expand their knowledge of how to manage and organize tourism businesses. Professionals, business owners and students who want to learn the skills needed to become leaders with the ability to transform the tourism sector in the 21st century.

• Executives, managers and professionals in business management positions: Professionals within the sector who need to update their knowledge and professional skills.
• Entrepreneurs and business owners in the tourism sector: Chief executive officers (CEO) who need to update and improve their processes and find tools to help them design strategies to enhance management and positioning, and become more competitive.

• Entrepreneurs: People who are interested in developing business projects in the tourism sector. Find out how to succeed in the business, understand the risks involved, and gain a deeper understanding of and business administration and management.
• University graduates: People with a university degree and at least two years of professional experience who want to focus on their career and expand their professional contacts in the tourism business field.

Specialize your profile:

Digital Marketing and Technological Transformation

This itinerary gives future tourism business directors the skills they need to position their organizations in a highly competitive market and lead the transition towards digital environments.

You will acquire the tools they need to provide a bespoke customer experience by using disruptive data and technologies to provide something different. At the end of the course, you will be able to manage marketing teams and direct projects that require creativity, technology and business strategy to maximize customer loyalty and the organisation's sustainable growth.

Business Intelligence

This itinerary is designed to train executives capable of leading tourism companies in the era of digital transformation.

This strategic approach enables students to develop advanced skills in collecting, analyzing, and interpreting large volumes of data—essential for making informed decisions that optimize operations and increase profitability.

You will learn to design scalable data infrastructures, implement governance and security systems, and create visualizations that facilitate the communication of insights to executive teams. 

Upon completing this specialization, graduates will be prepared to lead multidisciplinary teams, identify strategic opportunities, and ensure the sustainability and competitiveness of companies in a global, data-driven tourism environment.