The Visual Art Studies Program offers a unique and intriguing synthesis of art history, curatorial studies, and studio art, laying a broad and solid foundation in the theory and practice of  the visual arts. Graduates earn a globally recognized degree, accredited in the US and EU, in just three years.

The Graphic Design concentration is a practice-driven, studio-based pathway within the BA in Visual Art Studies (VAS) for students who want to design, experiment, collaborate, and build a real portfolio, not just study theory.

This concentration flips the traditional classroom model: students learn by doing, working on real briefs, experimenting with tools, and developing ideas from concept to final execution. Classes feel more like design studios than lectures, encouraging collaboration, critique, and creative risk-taking.

Students graduate with professional-level projects, confidence in their creative voice, and a clear understanding of how the design industry actually works. This concentration will provide students with a strong foundation in design principles while emphasizing practical, project-based learning. Through hands-on experience, students will explore a range of professional pathways and begin to identify their individual specialisms.

Highlights:

• Develop practical experience with design tools from your first semester
• Graduate with a strong creative portfolio
• Design with industry-standard tools, such as Adobe Creative Suite, Figma, After Effects, Blender, and AI-based tools
• Work on pitches and maintaining branding and editorial design style
• Learn typography, UX/UI, motion graphics, and other technical skills
• Experiment with emerging technologies and future design practices
• Recieve continuous feedback and support from peers and faculty

Career Prospects:

• User Experience (UX) and User Interface (UI) design
• Digital product, web, app, and game interface design
• Motion graphics, film, and video production
• Editorial, book, and publishing design
• Branding, brand strategy, packaging, and marketing communication
• Social media design and content creation
• Environmental graphics, exhibition, and wayfinding design
• Information design, data visualization, and service design
• Illustration, typography, and typeface design
• 3D design, animation, and game development
• Creative technology and emerging media
• Design research, speculative design, and design consulting
• NGO, public sector, and civic design
• Freelance practice, design studios, and design education
• And more!

Learning Outcomes:

• Create professional-quality graphic design work across print, digital, and motion-based media
• Apply core design principles such as typography, layout, hierarchy, colour, and composition
• Use industry-standard software confidently and adapt to new tools and technologies
• Develop and communicate design concepts clearly to clients, teams, and non-design audiences
• Work collaboratively in studio and interdisciplinary environments
• Critically analyse design problems and develop creative, user-centred solutions
• Build a professional portfolio ready for internships, junior designer roles, or freelance work
• Understand ethical, cultural, and social responsibilities in contemporary design practice

Internship opportunities are likewise available to VAS graduates within organizations such as Kunsthalle, DOX Centre for Contemporary Art , Meetfactory, and others.