This program facilitates an insightful understanding of the key problems and questions in contemporary arts (cultural) management with a particular focus on theatre. Apart from offering a thorough education in the production, marketing and law theory necessary for managing arts projects and organizations, the program presents students with a particularly strong practical experience component made possible by the department’s connection to the school’s theatre, DISK, and close collaboration with other departments at DAMU; other schools like the Film Faculty (FAMU); and recognized cultural institutions in the Czech Republic.

The study program in Arts Management offers students a self-contained summary of knowledge and skills needed for future work in organizing, managing and running artistic activities. Even though the main focus of studies is on various theatrical forms, including contemporary and interdisciplinary (new circus, scenographic theatre, happenings, events at the cross-roads of different genres, etc.), the course takes into account the specific aspects of other genres of the “performing arts” – i.e., dance and music – and even touches on the fine arts.

The course structure and content changes dynamically in relation to modern trends in the theory of arts management and marketing that have developed dramatically in the past decades. The principal areas and themes of the course are, for example:

• project management in performing arts,
• cultural policies and systems of public administration,
• creative and cultural industries concept,
• economics and law in performing arts,
• fundraising, CSR (Corporate Social Responsibility),
• historical and current social, cultural and artistic trends,
• marketing, media, PR, communication,
• audience development, i.e., in terms of education, breaking down barriers to art, etc.

Skills, such as people management (communicating and supervising people), are gained and honed through seminars and workshops led by professionals. In contrast to other university level programs in Arts Management, the Department of Arts Management at DAMU is directly linked to variety of artistic study programs at the school and includes a hands-on practice. It has a professional anchor in the school, particularly through the DISK theatre, where student productions are presented year-round. Arts Management students actively participate in these programs and thereby have the opportunity to hone and verify their knowledge and skills.