Art and culture are inscribed in the DNA of Audencia, an institution recognized for its numerous contributions, both in terms of teaching and investment in artistic projects, its partnerships across the world and its support for creative industries .

A true choice of life... You are passionate about this inspiring universe, desirous of practicing in France or internationally one of the many professions offered by the cultural sector in the fields of management, commerce and management... So the MSc Management of Art and Culture is for you!

Be creative! The explosion of the digital and the health crisis ont bouleversé the sector in depth and allowed the emergence of new forms of cultural actions, distribution and organization. I trained in innovation and digital tools in your “Innovations in cultural sectors” course, so you can develop your own proposals.

Be on the cutting edge of modernity! The sector's major changes (digital, content platformisation, new writings, transmedia, virtual reality) make visual creation skills mandatory for every professional in the sector. Your courses in "Visual Art and Creation" will allow you to become experts in the production and creation of films and series in real images and animation for cinema, television and streaming platforms. This creative and innovative expertise will be a differentiating element for your career development.

About the programme:

The program offers a very complete education provided by expert and professional teachers. It is organized around three areas of competence: the understanding of the issues and the functioning of the sector, the management and management courses applied to the domain of art and culture, the development of the behavioral skills indispensable to the managers of the cultural sector.

• You will see How to reconcile art and economy and you will study the territorial anchoring and the deep ties between the actors of art and culture and the local ecosystem.
• You will develop your skills in Art and Visual Creation.
• You will approach Innovations in cultural sectors through case studies.
• You will perform consulting missions for renowned institutions.
• You will participate in a specialization seminar at one of our prestigious partners: “Management orienté marché de l’art et industries culturelles” at Sotheby’s Institute, London, UK; "Digital Entertainment" at Breda University of Applied Sciences, Pays-Bas; "Management guides public institutions and cultural policies" at the University of Deusto, Bilbao, Spain; "Museology" at the École du Louvre, Paris, France.

Career outcomes:

At the end of the MSc in Management of Art and Culture, you will be able to take up management and management positions in the ensemble of cultural, artistic and other creative industries:

• Management and management functions in the creative and artistic sector: artistic organizations (public or private), performing arts, visual arts, cultural and creative industries.
• Manager in the cultural sector: museums, theatres, festivals and live shows, but also creative industries such as publishing, recording, video games, music or cinema.
• Producer.
• Executive producer.
• Responsible for post-production.
• International distributor and seller.
• Responsible for programming.