|Degree:||Bachelor of Business Administration (BBA)|
|University website:||Business Administration, concentration in: Marketing|
Studying a Business Administration degree with a Marketing concentration at the University of New York in Prague will allow students to acquire high-value skills which can be used in almost any corporate career.
Marketing is a field that is highly in demand; every organization needs the power and tools of marketing to understand its audience, attract and retain customers, and showcase its brand. The job roles within the sector continue to diversify, with new and lucrative career paths constantly being created, particularly in digital and data-driven marketing.
This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.
There are two paths for students studying Marketing concentration within a Business Administration degree: