Do you already have a bachelor's degree in design or information technology and want to further develop your skills in UX design? Then our master's programme in User Experience & Data-Driven Design is just right for you.

Our interdisciplinary Master's programme in UX Design & Data-Driven Design optimally prepares you for a career at the intersection of design, technology and data analysis. You will learn to design, develop and evaluate digital, user-centred systems based on data-driven insights. In doing so, you will combine scientific research, creative design and strategic project management.

Our UX Design programme is divided into three core areas:

• Human-centred and data-driven design
• Technology and innovation
• Management, ethics and strategic implementation

The combination of these three areas of focus promotes holistic competence in which creative, analytical and strategic skills interact optimally.

Learn everything from prototyping to usability:

After completing your UX studies, you will have mastered the entire user experience process – from requirements analysis and user research to prototyping and usability testing to data-driven evaluation and strategic development of digital systems. You will apply both agile and research-oriented methods and integrate findings from human-computer interaction research into your design decisions.

In addition, you will have expertise in the following areas:

• Project and product management
• Data visualisation and communication
• Innovation management
• Critical reflection on ethical, social and sustainability-related aspects of digital design
• Leadership of interdisciplinary teams
• Planning and implementation of complex projects involving stakeholders and user groups
• Integration of new technologies – evaluation and use of artificial intelligence, generative models, multimodal interaction systems and immersive technologies (AR/VR)

Overall, you will be empowered to design digital transformation processes in an analytical, creative and human-centred manner. You will be able to develop scientifically sound, technologically innovative and socially responsible solutions that meet the needs of users as well as the strategic goals of organisations.

Become a UX strategist and more:

As a graduate of the Master's programme in User Experience & Data-Driven Design, you will be qualified for positions of responsibility at the interface of design, data analysis, technology and management. You will be able to develop data-based, user-centred strategies and actively shape digital transformation processes in companies, agencies, research institutions and public institutions.

Key job profiles include:

• UX researcher / UX strategist
• Data-driven UX designer / interaction designer
• Product owner / product manager in a digital context
• UX consultant / innovation manager

You will be able to take on complex design, technology and management tasks, lead data-driven innovation processes and contribute to the responsible design of digital systems in business, science and society.