In the MBA Marketing Intelligence, you learn how to analyze markets with precision, gain deep insights into customer behavior, and develop data-driven strategies that enable you to create impactful and competitive marketing solutions.

Learn where the future is shaped: The SRH Campus Berlin has been honoured with the German Design Award 2026 – recognised for its innovative architecture, inspiring learning environments, and unique brand atmosphere. Here, modern design meets functional spaces, community meets internationality, and learning becomes an experience.

Located directly by the water, in the heart of Berlin, and home to more than 3,000 students from 120 countries, the campus offers the perfect environment to let ideas grow and shape your own future.

When you study with us, you’ll experience what learning at the SRH Campus Berlin looks like – innovative, international, and exceptionally beautiful.

What you'll learn:

In this program, you will learn to analyze customer behavior, understand markets, and make data-driven marketing decisions. You start by building a solid foundation in management and organizational behavior, exploring how organizations function and how culture and leadership influence performance. From there, you gradually develop your marketing expertise.

Throughout the program, you will engage with topics such as:

• Marketing Fundamentals & Market Research – collect, evaluate, and strategically use data
• Data-Driven Decision Making & Marketing Management
• Consumer Behavior & Customer Relationship Management (CRM)
• Academic Research & Analysis – building a basis for evidence-based insights
• Strategic Management, Business Ethics & Corporate Responsibility 

In the final semester, you apply your knowledge in a hands-on project or internship and tackle a real-world marketing challenge in your master’s thesis.

This way, you combine analytical thinking, strategic insight, and practical experience to develop marketing solutions that create lasting value. 

Your career facts:

The MBA Marketing Intelligence equips you to identify market trends, understand consumer behavior, and transform valuable insights into successful marketing strategies. Throughout the program, your skills in data interpretation, communication, and innovation-driven decision-making are strengthened.

Potential career paths include:

• Marketing Manager / Brand Manager
• Market Research Analyst / Customer Insights Specialist
• Digital Marketing Manager / Growth Manager
• Strategy & Marketing Consultant 

With this degree, you are fully prepared to make data-driven decisions and support organizations of all sizes, from global brands and start-ups to research institutions, in achieving their marketing and strategic goals.