Programme details | |
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Degree: | Master of Science (MSc) |
Discipline: |
Marketing
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Duration: | 12 months |
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Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.
Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
Graduates from this course have undertaken various roles, including:
This course prepares you for a wide range of careers with employers, such as:
This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:
Taking a marketing-led approach, you'll learn how to:
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.