Study.eu
Your gateway to universities in Europe

Study at Newcastle University Business School

Newcastle upon Tyne, United Kingdom

Digital Business (E-Marketing)
  1. Study.eu
  2. United Kingdom
  3. Newcastle University Business School
  4. Digital Business (E-Marketing)

Digital Business (E-Marketing)

Master of Science at Newcastle University Business School

Programme details
Degree: Master of Science (MSc)
Discipline: Marketing
Duration: 12 months
Annual tuition (EEA) 21,000 GBP
Annual tuition (non-EEA) 21,000 GBP

Request information about study programmes in the United Kingdom  

Other students were also interested in this programme:
Master
Marketing Communication
Stockholm University (Sweden)

Learn more now


Description:

Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:

  • business strategies
  • leading technology
  • entrepreneurship
  • organisational behaviour

This course addresses the full customer relationship cycle. This includes:

  • marketing
  • sales
  • service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn

You'll learn about:

  • the business value of technology
  • your personal development as an entrepreneur
  • the feasibility of disruptive e-business models
  • business planning and new ventures
  • the link between strategy and e-business systems
  • business processes
  • business intelligence
  • organisational alignment
  • the marketing functions in organisations
  • customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Professional skills

Through the course you'll:

  • prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme
  • benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age
  • use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

You'll also

  • experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business
  • connect with, and hear from, digital and tech innovation leaders through guest lectures
  • explore how to discover value and access challenges from emerging business and technology

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • CRM manager
  • project manager
  • e-entrepreneur
  • industry analyst
  • database marketing analyst
  • marketing scientist
  • marketing director
  • digital channel support specialist
  • cloud security consultant
  • product marketing and management associate
  • manager

Careers

This course prepares you for a wide range of careers with employers, such as:

  • Ctrl-Shift
  • Google
  • Accenture
  • Yahoo Inc.
  • Hewlett-Packard
  • Walmart
  • HSBC Bank
  • IBM
  • Savills Plc
  • Colt Technology Services


Learn more about Masters in Marketing

Interested in studying Marketing? Fill in your details and get information about more Masters in the United KingdomUnited Kingdom - Flag and elsewhere in Europe:

Are you a national of this country? If yes, simply submit the form again to confirm.

Please double-check the form inputs and then submit again.

Working... Submitting request...

Your request has been submitted!


Copyright © 2022 Study.eu



Imprint · Privacy Policy · About Study.eu · Jobs
Press

Universities:
Advertise on Study.eu
Study in Europe:
Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Malta
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Recent articles:

Hungary: Tuition fees & scholarships

Denmark: Tuition fees & cost of living

8 Reasons to Study in Flanders, Belgium

6 Reasons to Study in Poland

7 Reasons to Study in Croatia

Study.eu has been mentioned in numerous news publications worldwide, such as:
L'Étudiant (France)
Frankfurter Allgemeine (Germany)
The Standard (Hong Kong)
The Independent (UK)
Al-Masry Al-Youm (Egypt)
Le Monde (France)
The Local (Europe)
Forbes (USA)
Cookies & analytics help us deliver our services. Privacy policy