Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:

• business strategies
• leading technology
• entrepreneurship
• organisational behaviour

This course addresses the full customer relationship cycle. This includes:

• marketing
• sales
• service

Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn:

You'll learn about:

• the business value of technology
• your personal development as an entrepreneur
• the feasibility of disruptive digital business models
• business planning and new ventures
• the link between strategy and digital business systems
• business processes
• business intelligence
• organisational alignment
• the marketing functions in organisations
• customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Professional skills:

Through the course you'll:

• prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme.
• benefit from the city’s innovation community, the Newcastle Helix – where business meets science. Our place within the Newcastle Helix offers us opportunities. We can shape the future identity of the Business School and our students.
• use industry standard software to analyse data. You'll address organisational problems and opportunities.

You'll also:

• experience real-life practice as you develop an enterprise start-up and apply lean start-up theory.
• connect with, and hear from, digital and tech innovation leaders through guest lectures.
• explore how to discover value and access challenges from emerging business and technology.

Graduate destinations:

Graduates from this course have undertaken various roles, including:

• CRM manager
• project manager
• e-entrepreneur
• industry analyst
• database marketing analyst
• marketing scientist
• marketing director
• digital channel support specialist
• cloud security consultant
• product marketing and management associate
• manager

Careers:

This course prepares you for a wide range of careers with employers, such as:

• Barclays Investment Bank
• BBC
• China National Petroleum Corporation
• China Easter Airlines
• Flour Mills of Nigeria Plc.
• Google
• Microsoft
• Nestle
• Oman Ministry of Tourism

Our Careers Service:

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.