Programme details | |
---|---|
Degree: | Master of Science (MSc) |
Discipline: |
Marketing
|
Duration: | 12 months |
ECTS points: | 180 |
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | Digital Business (E-Marketing) |
Annual tuition (EEA) | 13,500 GBP |
Annual tuition (non-EEA) | 24,000 GBP |
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Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:
This course addresses the full customer relationship cycle. This includes:
Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.
This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
You'll learn about:
By the end of the course you'll meet the most demanding professional and academic requirements.
Through the course you'll:
You'll also:
Graduates from this course have undertaken various roles, including:
This course prepares you for a wide range of careers with employers, such as:
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Find more information on the website of Newcastle University Business School: