Study.eu
Your gateway to universities in Europe

Study at Newcastle University Business School

Newcastle upon Tyne, United Kingdom

Digital Business (E-Marketing)
  1. Study.eu
  2. United Kingdom
  3. Newcastle University Business School
  4. Digital Business (E-Marketing)

Digital Business (E-Marketing)

Master of Science at Newcastle University Business School

Programme details
Degree: Master of Science (MSc)
Discipline: Marketing
Duration: 12 months
ECTS points: 180
Study modes: full-time
Delivery modes: on-campus
University website: Digital Business (E-Marketing)
Annual tuition (EEA) 13,500 GBP
Annual tuition (non-EEA) 24,000 GBP

Request information from Newcastle University Business School  

Other students were also interested in this programme:
Master of Science
International Marketing
Newcastle University Business School (United Kingdom)

Learn more now


Description:

Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:

  • business strategies
  • leading technology
  • entrepreneurship
  • organisational behaviour

This course addresses the full customer relationship cycle. This includes:

  • marketing
  • sales
  • service

Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn:

You'll learn about:

  • the business value of technology
  • your personal development as an entrepreneur
  • the feasibility of disruptive digital business models
  • business planning and new ventures
  • the link between strategy and digital business systems
  • business processes
  • business intelligence
  • organisational alignment
  • the marketing functions in organisations
  • customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Professional skills:

Through the course you'll:

  • prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme.
  • benefit from the city’s innovation community, the Newcastle Helix – where business meets science. Our place within the Newcastle Helix offers us opportunities. We can shape the future identity of the Business School and our students.
  • use industry standard software to analyse data. You'll address organisational problems and opportunities.

You'll also:

  • experience real-life practice as you develop an enterprise start-up and apply lean start-up theory.
  • connect with, and hear from, digital and tech innovation leaders through guest lectures.
  • explore how to discover value and access challenges from emerging business and technology.

Graduate destinations:

Graduates from this course have undertaken various roles, including:

  • CRM manager
  • project manager
  • e-entrepreneur
  • industry analyst
  • database marketing analyst
  • marketing scientist
  • marketing director
  • digital channel support specialist
  • cloud security consultant
  • product marketing and management associate
  • manager

Careers:

This course prepares you for a wide range of careers with employers, such as:

  • Barclays Investment Bank
  • BBC
  • China National Petroleum Corporation
  • China Easter Airlines
  • Flour Mills of Nigeria Plc.
  • Google
  • Microsoft
  • Nestle
  • Oman Ministry of Tourism

Our Careers Service:

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

 


Learn more about this Master programme

Find more information on the website of Newcastle University Business School:

Visit university website now



Request information from
Newcastle University Business School

Newcastle University Business School - Logo

Interested? Fill in your details and someone from Newcastle University Business School will get in touch with you directly:

Are you a national of this country? If yes, simply submit the form again to confirm.

Please double-check the form inputs and then submit again.

Your request will be sent directly to the university. This service is free of charge.

Working... Submitting request...

Your request has been submitted!


Copyright © 2023 Study.eu



Imprint · Privacy Policy · About Study.eu · Jobs
Press

Universities:
Advertise on Study.eu
Study in Europe:
Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Malta
Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Recent articles:

African students: 5 steps to get a British internationally recognised degree with Unicaf

Getting a degree in Art History: All you need to know

Germany: Private vs. Public Universities

Top 10 Best Business Schools in France 2023

7 Reasons to Study in Romania

Study.eu has been mentioned in numerous news publications worldwide, such as:
L'Étudiant (France)
Frankfurter Allgemeine (Germany)
The Standard (Hong Kong)
The Independent (UK)
Al-Masry Al-Youm (Egypt)
Le Monde (France)
The Local (Europe)
Forbes (USA)
Cookies & analytics help us deliver our services. Privacy policy