Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:

• business strategies
• leading technology
• entrepreneurship
• organisational behaviour

This course addresses the full customer relationship cycle. This includes:

• marketing
• sales
• service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn

You'll learn about:

• the business value of technology
• your personal development as an entrepreneur
• the feasibility of disruptive e-business models
• business planning and new ventures
• the link between strategy and e-business systems
• business processes
• business intelligence
• organisational alignment
• the marketing functions in organisations
• customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Professional skills

Through the course you'll:

• prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme
• benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age
• use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

You'll also

• experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business
• connect with, and hear from, digital and tech innovation leaders through guest lectures
• explore how to discover value and access challenges from emerging business and technology

Graduate destinations

Graduates from this course have undertaken various roles, including:

• CRM manager
• project manager
• e-entrepreneur
• industry analyst
• database marketing analyst
• marketing scientist
• marketing director
• digital channel support specialist
• cloud security consultant
• product marketing and management associate
• manager

Careers

This course prepares you for a wide range of careers with employers, such as:

• Ctrl-Shift
• Google
• Accenture
• Yahoo Inc.
• Hewlett-Packard
• Walmart
• HSBC Bank
• IBM
• Savills Plc
• Colt Technology Services