This programme brings together two important areas of theoretical and practical study: the analysis and understanding of contemporary organisations, operations, structures, processes and decision-making in business and management; and, the exploration of the proliferation, ubiquity and accelerating innovation of media communications, platforms, industries, forms and patterns of media presumption.

The programme critically situates business and management in relation to a social, economic, political, cultural world supersaturated by media. Skills modules will cover key functions undertaken by business managers, entrepreneurs or their teams. In the programme, students will be exposed to a range of live case studies and authentic business issues.

Careers

The scheme provides a strong core and wide variety of options that open up different career choices across business, management and media industries, providing high expected returns in terms of professional and vocational relevance. Skills modules will cover key functions in business and management practice as well as practical media skills. In the programme, students will be exposed to a range of live case studies and authentic business issues.

Media and the creative industries - including areas such as marketing, branding, advertising, social media communications, video-making, gaming - are an increasing vital part of twenty-first century economies. This programme helps to open up these and other fields by enhancing student understand of media practices, platforms, and (audio-visual) texts in an ever-changing technological context. It provides students with the theoretical insights, analytical skills, and wide-ranging knowledge needed to explore the presumption and meaning of media in today’s economy and society.