Communication is your strength, media is your language?

Become tomorrow’s business driven Mediapreneur

Gaining a specialist skill set that includes understanding the external and internal context and purpose of a myriad of media fields, as well as proficiency in cutting-edge digital tools!

The Media & Business study program offers professional competencies in the demand analysis and creative design in order to coordinate the development of media and communication solutions.

Your course content

Throughout the study you will become familiar with the production, marketing and distribution of media and communication content and applications.

You will also become acquainted with:

• organisational development, business models, finance and law
• how to apply academic concepts such as the stakeholder- and user analysis or feasibility studies
• the conceptual development of media and communication content
• network based media and communication production
• multi-channel marketing

Your career prospects

With the completion of your studies you have what it takes to contribute to the development of innovative media content and media applications that responds to the need of companies, (broadcasting) agencies and not-for profit organisations in a role as:

• Company founder in Media and Communication
• Editor
• Media Designer
• Producer
• Social Media Manager
• Marketing Manager
• Market and trend researcher
• PR staff
• and many more…

Your curriculum

The program is structured like a journey through the media world based on 30 modules of five weeks during a four-year program. Frequently used teaching and learning methods include lectures, seminars, debates and role plays, (live) case studies and project development.